Integrated Public Relations Using Larong Pinoy as Event Vehicle

WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.

 Events marketing is a great vehicle to catch the attention of target customers.But how many times have you joined events that did not deliver bottom-line results? And in how many occasions have you sponsored events that are also being implemented by other product-brands --- making you a "me-too" sponsor?

  

 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 

product in district-communities, and create 

not only goodwill among Filipino families, 

but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. 

It is a potent event vehicle for building goodwill among families.

 

ITO ANG LARO NG MGA PINOY

 

The Filipino Street Games are timeless.  It is still well-loved by many families.

Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.

Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.

The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.

The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.

LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 

THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

• LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
• THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
• INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.  
• LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS

 

AN ADVOCACY WITH A LIVELIHOOD PROGRAM

Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   

WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  

Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.

Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    


From children to parents to grand-parents. 

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  

The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.

Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 

It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.

 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 

IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  

The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 

IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  

Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 

Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS

FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)

Direct Line No.: (632) 514-5868

Organize A Larong Pinoy Mini-Olympics Company Sportsfest

Corporate Mini-Olympics Are More Fun With Larong Pinoy.  It's A Team-Building Sports Fest Where Young And Old Employees Can Play.

IT'S FUN. IT'S CHALLENGING. AND IT BREATHES YOUTHFUL BONDING AMONG EMPLOYEES.

In the past, basketball and other ballgames are organized and only a few people to play --- mostly the younger employees. But now, both young and old employees play together with the Traditional Filipino street games in an exciting mini-Olympics format.  And company sports fests come alive. 

 

Human Resource Department staff have discovered the benefits of using the Filipino games as sports fest platform: it does not only bring fun, but creates warm camaraderie among employees --- making them feel like childhood playmates, i.e. "mag-kababata".

Magna Kultura Foundation conducts the sports fest like a real Olympics event, which gives employees the grand feeling of being in a professional arena. 


The games are officiated by referees and marshals using the Official Tournament Rules instituted by Magna Kultura Foundation, the national advocate of the Filipino Games.

In organizing the company sports fest, Magna Kultura partners with the HRD and Sports Committee; internally making the event a team-building activity within the company.  Teams are formed with Team Captains, co-captains and even playing Coaches for each and every game.  Game manuals are provided by Magna Kultura, along with team line-up sheets and other vital tournament materials.

Games like Patintero, Tumbang Preso, Luksong Tinik, Luksong Lubid, and other Pinoy Games are as challenging as any Western sport.  It requires agility, skills, and strategy.   Employees match players against other department teams.  Even cheer chants are created to rally team spirit.  And, just by being Filipino, makes it more fun.

As employees plan and practice the games, a team-building atmosphere is created inside the offices.   The employee bonding solidly permeates that, even if they don’t win on the day of the event, they become satisfied with the friendship they have built in the process. 

 
CHECK-OUT THE DETAILS ABOUT PALARONG PINOY OLYMPICS. 

CLICK & VIEW THE SPORTS FEST PLAN THE FOLLOWING SITES AT http://www.slideshare.net/KulturaPilipinas/larong-pinoy-corporate-team-building-sportsfest-7517510

You can also view some of the photos of company sports fest at http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

Or, Check-out The Filipino Games Website at http://kulturapilipinas.webs.com/corporate-mini-olympics


FOR INQUIRIES:  
CONTACT DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Mobile: 0917-8990025

EMAIL: larongpinoy@gmail.com

Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to
revive the Games of Our Heritage ("Laro ng Lahi") 
back in the mainstream of Philippine society.

PINOY TAYO.
Buhayin Natin Ang Larong Pinoy

Using Larong Pinoy As Below-The-Line Promotions In Sales Territories

Capture the Filipino market with an event that creates an ecosystem in the communities: looping household neighborhoods and community stores. Place your bet on the games of our heritage: LARONG PINOY.

It is not true that the games have “disappeared” amidst modern technology. A lot of Filipinos are still unable to own expensive high-tech gadgets and computers. The Filipino Traditional Games remains to be popular among the Filipino masses; it is well-loved by elders, adults, and children. It is a cultural treasure that will always be part of our heritage. The good news for brand marketers is: currently, it is not owned by any brand.


Magna Kultura Foundation, the national advocate of Larong Pinoy has launched a promotional campaign that allows product-brand sponsors to use the games as a brand vehicle, whether for PR or brand promotions. This is a strategy to fund the advocacy to revive of the games in today’s era.


CAPTURE THE CITY-DISTRICTS WITH LARONG PINOY

Capture the market across the board: from children, to parent-adults, to grand-parents. It’s a game that Filipinos love. Since Y-2005, Larong Pinoy outreach programs are well accepted in communities. Brands will find it a great vehicle for corporate and brand communication, as it captures not only the youth market, but adults and elders who know the game.
Larong Pinoy brings brand goodwill in household neighborhood, enjoining consumers to be part of the program.

Let Larong Pinoy will be your vehicle to engage the community. The event will connect consumers to the brand. It is a potent below-the-line promotion that can deliver day-after sales.


IT’S A PROMOTION THAT COMPLETES THE SELL-THROUGH PROCESS. 

Local trade will be involved in community promotion efforts. Sari-sari stores and groceries in the district will be part of Larong Pinoy promotions.


There will be three (3) community activities that will be opportunities for product promotions

THE SPORTS CLINICS. This will be the launch activity. Members of families in the district will come to the event with gate entry stubs acquired from the selling promo.

THE STREET GAMES. Games will be active in community streets during week-days. Children will use Larong Pinoy Game Stubs during street matches. Sale of Larong Pinoy Toys will be tied-up with the product-brand, and purchased in Sari-Sari Stores 

THE TOURNAMENTS. The Inter-Barangay Tournament will be an eagerly awaited event, where team will be competing in mini-Olympics matches, and consumers awaiting the raffle draws with product labels as entry stubs.


IT WILL BE A FUN PROMOTION IN COMMUNITIES IN CONNECTION WITH THE GAMES.

Larong Pinoy promotions are conducted in schools and barangays for FIVE (5) WEEKS to energize the neighborhood participation. CLINIC GAME STUBS are distributed along with leaflets & registration forms; and, Local RETAIL STORES become conduits to all the fun promotions in target areas, for the youth market to purchase sponsor’s products in exchange for game stubs.

In the event that retail outlets don’t carry the sponsor’s brands, Magna Kultura conducts sells-in to enlist the store for loading of the product; and then, advises both the sponsor & its dealers for loading.


COMMUNITY PROMOTION SCHEME

The Larong Pinoy events are announced in Barangays. Larong Pinoy Game Stubs are distributed in retail outlets carrying the sponsor’s product-brands. Residents join by obtaining Larong Pinoy ticket-stubs for the Sports Clinics. A minimum purchase of the sponsored-product is set to obtain ticket-stubs and the reward points.





JOIN THE LARONG PINOY GRASSROOTS ADVOCACY

It’s not just a game.
We’re reviving a cultural treasure with a heritage equity.
We’re instilling patriotism & family bonding among youth & adults.
We’re bringing livelihood among retailers and local vendors.
It’s an advocacy with an economic paradigm.

TO VIEW MORE DETAILS OF THE LARONG PINOY PROGRAM: CLICK & VISIT LARONG PINOY BRAND PROMOTIONS CAMPAIGN OVERVIEW

.

FOR INQUIRIES ON THE LARONG PINOY PROGRAM
Contact: DICKIE AGUADO, Executive Director - Magna Kultura Foundation at  EMAIL: kulturapilipinas@gmail.com  / Globetel +63 917 8990025  

...

Larong Pinoy As CSR Campaign

For many companies, it’s not enough to make money and satisfy customers. Service to local communities is also part of the company agenda, and they involve their employees in outreach programs. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an opportunity to help others.

For a long time, businesses have given back to society in different ways. The domain for such outreach was based more on concerns and thoughtfulness to help people.  For some companies, business isn’t all about the bottom line. They make strides to be a caring part of society and help out those who live in less fortunate circumstances. They’re companies that know how important Corporate Social Responsibility can be to others.

Chevron Philippines is one of the few examples of those doing Corporate Social Responsibility right. Every year, Chevron Philippines embarks in a program dubbed "Week of Caring, wherein employees of the company engage communities as volunteers. For the second time, the employee-volunteers of Chevron reached out once again the children of Nayon ng Kabataan (in Mandaluyong City), a youth welfare community operated by the Department of Social Welfare Development (DSWD).

During its Week of Caring program, Chevron employees went to Nayon ng Kabataan to play as “big brothers” to the children of Welfareville --- playing Larong Pinoy, the traditional Filipino Street Games.  As coach and playmates, they ran and vigorously played with the children: games like, patintero, luksong tinik, luksong baka, chinese garter, piko, and other Pinoy games.

The choice of Larong Pinoy as an activity aims to provide a light, fun interaction between the Chevron employees and the kids at Nayon ng Kabataan.  The organizers of the Chevron outreach program recognizes the power of Larong Pinoy as a strong vehicle for community engagement and interaction.  The traditional Filipino street games is a cultural treasure, well-loved by many Filipinos even today.  Many people are still unable to own high-tech game gadgets, computers, or smartphones with game applications; thus, Larong Pinoy is still a fun alternative among many of the children.

Having a social good culture makes your employees know they are working for something that is bigger than themselves; their business is not one dimensional and more importantly, it cares about people.  There are new breed of corporate individuals who believe that what you put into the world is exactly what you’re going to get out of it. People want to do things that matter; companies that encourage employees to participate in volunteerism and giving back are creating fulfilling environments to work in.

CSR to be meaningful has to reach out to the large majority of our people who are not only without purchasing power, but are fundamentally deprived of basic livelihood. There are companies stand out as prime examples of how social responsibility can be productively coupled with sound strategies to advance goodwill, while building sustainable and impressive businesses. They provide the leadership to demonstrate how marketers can pursue both objectives simultaneously. As such, socially conscious companies have stepped up their efforts with increasing effectiveness and productivity. It is an impressive movement and one that invites society at large to do even more.

Magna Kultura Foundation salutes Chevron Philippines for making Larong Pinoy their choice of activity for engaging communities.  The interaction between the employees of Chevron and children of Nayon ng Kabataan will last a lifetime of remembrance.

For organizations who would like to conduct a Larong Pinoy program in schools, barangays, or for private companies, contact Magna Kultura Foundation.   

Contact DICKIE AGUADO, Executive Director - Magna Kultura Foundation:

Cellular Phone Nos.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)

Landline Tel No. (632) 514-5868

Email Address: kulturapilipinas@gmail.com

...

Larong Pinoy Sports Clinics in Communities

Communities in Metro-Manila re-experience the fun of the Traditional Filipino Street Games during the Barangay outreach tour of the Larong Pinoy Sports Clinic conducted by Magna Kultura Foundation, the national advocate of the Filipino Heritage Games in the country.   

Parents and grandparents brought their children to the sports clinic to let their children learn the games the same games they all used to play when they were young.  

While many of the new generations are familiar with the most popular of  games, the Larong Sports Clinic added new knowledge and techniques for children to play the game with an amateur playing skill.   

Magna Kultura taught children the official rules of playing the games, as well as the proper ways of making the ground markers in the playing field.

Larong Pinoy Sports Clinic are being held in urban cities teaching kids popular Filipino street games like Patintero, Tumbang Preso, Piko, Luksong Tinik and many games that our parents and elders use to play.

The fun training sessions teaches participants detailed mechanics of each and every game, the proper posture and movements, with systematic techniques on how to play each game and win the match. 

The 1st Part is a 20-minute session teaching participants the game mechanics, with systematic drills for proper execution, posture and movement.

The 2nd Part is a 3 ½ half hours session where participants are grouped into teams and conducted with actual game play; and, this time, orienting participants in the tournament formats and officiating rules.  

It's fascinating to see the kids to execute each drill exercise, and giggling their way through each and every task.

The first Larong Pinoy Sports Clinics were launched by Magna Kultura Foundation in Y-2008 in Barangay Communities in Metro-Manila. The venues were jam-packed with kids who enlisted.  

The event did not need much hyping and announcement because when word went out around among the neighborhood about the Larong Pinoy Clinics, parents who knew the games signed-up they children in the sports activity. 

Larong Pinoy is the traditional Filipino street games handed down from generations; it is the games of our heritage (Laro ng Lahi). It is cherished by elderly adults (grandparents), parents, and it is played by today's youth.

Patuloy nating buhayin ang laro ng ating lahi sa panahon ng modernisasyon.  Ito ay yaman n gating lahi.  Ipamahagi natin ito sa bagong kabataan. 

FOR INQUIRIES ABOUT MAGNA KULTURA'S PROGRAMS,

OR, FOR CONSULTATIONS ON DEVELOPMENT OF CSR OR MARKETING PROGRAMS

CONTACT DICKIE AGUADO at the following:

Cellular Phone os.: +63 917 8990025 (Globe) or +63 922 8990026 (Sun)

Landline Tel No. (632) 514-5868

Email Address: magnakultura@gmail.com

Organize A Larong Pinoy Team-Building Company Sports Fest

Philippine companies have discovered a uniquely Filipino Sports Fest with a fund bonding theme: A LARONG PINOY MINI-OLYMPIC.  

A variety of fun traditional Filipino street games conducted in an Olympic-games format.  It's challenging and competitive, and best of all, it's fun and memorable.

Over 100 companies will tell you that Magna Kultura’s Larong Pinoy Corporate Mini-Olympic Events are one-of-kind activities that leave lasting impression on employees and bring out the best in a company. It creates a unique bonding among fellow-employees, instilling in each and everyone (young and old) the “mag-kababata” feeling of friendship.

Fellow-Employees Bond Like a Real Communi-Team.

The event is executed like a real Olympics event --- with professional officiating & tournament system with an Olympic sports music scoring ambience. Employees will be grouped into teams, with their own Team Captains. And competitions are conducted with timed-innings, scored matches in playing Patintero, Tumbang Preso, Jumping Rope, Sipang Bilangan, and various Pinoy Relay Races.  It’s fun! Even those who are not playing enjoy watching, cheering, jeering, and being part of every match.

Larong Pinoy is a true bonding experience among employees. Even before  the event day every individual find time (and have fun) discussing and practicing internally at the office.  It bridges the young and old employees, staff and clerks, as they consult everyone about the games.

Young and Old Employees Enjoy Playing The Games. 

Ito ang tunay na Laro nating mga Pinoy.  Unlike Basketball or any of the usual western sports activities, Larong Pinoy is a game where everybody will be able to easily participate in.  Even employees who don’t want play enjoy the event --- cheering, "jeering" and supporting the teams.  Iba ang Larong Pinoy. 

ORGANIZE A LARONG PINOY SPORTSFEST ANYTIME OF THE YEAR, AND HAVE A GREAT TEAM-BONDING EVENT.

Magna Kultua will organize everything, hassle-free.  From planning to implementation.  Preparation of the program and the script, up to the secretariat management. 

Having a sports fest will be easy for the company’s organizing committee and the HRD staff. Magna Kultura will provide Tournament Systems & Procedures, Registration Forms, and Manual with Rules for each and every game; organized with Referees and Game Marshals. The Company Organizing Committee can sit back and relax and play with the rest of fellow-employees.  Magna Kultura will coordinate with the Team Captains in partnership with the HR Department.

Make your Sports Fest a great event experience! Call us, and together we’ll plan the event and discuss logistics details. 

Let Magna Kultura contribute to the corporate camaraderie of your employees through a Pinoy Games  activity.  We’ll  deliver a one-of-a-kind sportsfest event for your company.

For more information, visit our Larong Pinoy website at http://filipinogames.multiply.com/  

To get a sample document that you can use to present to your management, download an event concept plan at http://filipinogames.multiply.com/profile/resume/resume.pdf

Organizing Larong Pinoy Sports Fest for Private companies is among the cultural entrepreneurship approaches of Magna Kultura to raise funds for the socio-civic programs of the foundation; at the same time, an advocacy to revive the Games of Our Heritage ("Laro ng Lahi") back in the mainstream of Philippine society, among children and adults.

To coordinate your own company sports fest, contact:

DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Tel. Nos. : 514-5868 /  Mobile: 0917-8990025 or 0922-8990026

Or Email us at: kulturapilipinas@gmail.com